GOOD IDEAS DESERVE
TO BE FOUND —
We found a simple truth: good ideas often stay invisible until the right tools connect them to the right people. For Meta, we named the tension—“invisible businesses”—and built a proof-first story that showed how discovery and ads could turn local potential into real opportunity across markets, fast. The brief was clarity and scale; the outcome was confidence for small businesses to be found.
Then we executed at speed and breadth. 69 assets across twelve countries in two months, reaching 26M SMBs with 385M impressions and a 0.49% CTR, 55% above benchmarks. The program drove $9.4M in incremental revenue at 1.9× ROI, 8× in North America—and lifted sentiment on economic opportunity, adding 67K incremental Monthly Engaged Businesses. Proof over hype, visible results.
